Patagonia’s Worn Wear program has been fixing tattered and heavily used Patagonia threads for quite a while now. It’s shaken up an industry that has always focused on getting the consumer to buy more of their product. The Worn Wear program turned that thinking on its head and basically said, “No, don’t buy a new one — we’ll fix it for you.”
Earlier this year they launched a beta trade-in promotion for their Worn Wear program. Now that rolling Worn Wear tour has launched the next phase of their reuse and recycle philosophy: an official Worn Wear online store.