Niagara Falls, NY Refuse & Recycling Program: Totes McGoats

In October 2015, Totes McGoats was introduced to the Niagara Falls, NY community as a recycling mascot created by the Sanitation Waste Education Enforcement Team (SWEET) Program Coordinator Brook D’Angelo. One year after the “goat-human” hybrid was introduced, Niagara Falls had increased its recycling rate by 50% and cut the amount of trash it was sending to landfills by nearly 20% — and officials cited Totes as “instrumental” in the success. Talk about improving some baaaaaaad recycling habits.