City of St. Albert in Alberta, Canada: Wiser the Minimizer

Wiser the Minimizer is an eight-year-old owl mascot — adapted into a costume from his original 2-D art — who promotes waste reduction and attends special events across St. Albert, including the TD Clean and Green Riverfest. He’s featured in educational and outreach materials (including a coloring book) and the city is soon installing a refuse truck wrap with his picture on it.